Companies in the age of industrialization and urbanization are engaging with the commercial printing industry in printing on a wide variety of products such as apparel, glass, textile products, paper, plastic, and metal. Additionally, commercial printing companies also provide support services such as plate making, typesetting, as well as bookbinding.
The major players include RR Donnelley, Cenveo, Arvato (Germany), Cimpress, Toppan Printing (Japan), Quad/Graphics, and Transcontinental (Canada).
Trends In The Commercial Printing Industry
- The commercial print industry can be segmented into lithographic, screen printing, flexographic, digital and gravure prints. Other innovative methods of commercial printing include engraving, thermographic processes, letterpress, and intaglio. Lithographic processes are predicted to dominate the global commercial print industry, with some losses from the introduction of digital print technology. Digital prints are favorable and cost-effective for shorter print runs. According to the application, the industry can be segmented into labels and wrappers, advertising, periodicals, office products, directories, and catalogs.
- According to commercial printing industry trends, an impressive annual growth rate in the coming years is predicted due to a rise in the demand from emerging economies for package printing, digital printing, and value-added services. Commercial printing has been employed in printing books and periodicals. However, book, magazine, and newspaper publishing are separately covered in other industry profiles.
- The commercial printing market is expected to experience substantial growth over the next decade due to technological proliferation and an increase in the identifiable areas of applications in various end-user segments. Commercial printers are employed in the production of magazines, phone books, labels, newspaper inserts, brochures, corporate reports, advertising, product catalogs, and marketing pieces. Promotional materials which they print include business forms, financial printing, and training manuals.
Global Outlook of the Commercial Printing Industry
- In between a low overall print volume paired with low revenue, the overall commercial printing industry is predicted to consolidate as a large conglomerate sourced from small players. This happens as small players are unable to make the required financial investments in digital print and marketing services, as well as in other technologies which are necessary to survive.
- There is a rise in the expansion of the advertising industry and the printable materials for it. This is giving rise to the number of stakeholders affected by the change in prices and sustainability of the print industry. The rate of profit generation of individual companies is directly impacted by the quality and quantity of sales operations. Bif giants have an upper hand in having the monetary muscle in purchasing materials like paper and ink, in catering to large customers and orders as well as in exporting deliverables to regional or international clients.
- Technological upgradations such as the introduction of offset technology are considered to be one of the most popular printing technologies used commercially. However, gradually the popularity of the offset technology is being taken over by sophisticated and fully automated digital printing. According to experts, this change can be attributed to the fact that printing complex digital interfaces, such as emails and messages, are more efficient and simple than offset printing.
- Offset technology is popular for providing inexpensive color prints and at the same time have a more profitable return on investment. The advertising industry uses offset and digital printing technology widely to produce merchandise and printables.
The commercial printing industry is expected to experience global growth due to high demand from nations such as India, Japan, and China. North American and European countries are performing research and development to create a sustainable ecosystem by curating biodegradable inks and paper, as well as devising energy-efficient printing machines.